Maggi Pazzta

Nutri-licious PAZZTA as we call it. It is an offering to delight one's sense and makes one fall in Love!

It is available in saucy, lip-smacking flavours and shapes - Masala Penne, Cheese Macaroni, Mushroom Penne & Tomato Twist.

This NUTRI-LICIOUS product is made from 100% SUJI and is also a source of protein & fibre. What’s more, it’s a quick cook pasta that can be conveniently prepared in just 5 minutes!

Introduction

Twenty-five years after it brought Maggi instant noodles to India, Nestle has extended the brand to ready-to-eat pasta. It has come out with Maggi Nutri-licious (nutritious and delicious) Pazzta. Initially it offered only two flavors:Cheese Macroni and Masal Penne. But now the product is available in 4 variants: Masala Penne, Cheese Macaroni, Mushroom Penne & Tomato Twist. Ready-to-eat pasta is a nascent category in the country. The only national brand is ITC’s Sunfeast. So, Nestle has a more or less open field ahead of it. 

Customer Value

Customer perceived value:  In simple terms, it refers to the customer's opinion of a product's value to him or her. It may have little or nothing to do with the product's market price, and depends on the product's ability to satisfy his or her needs or requirements.

The value addition is made by the association of dependability and reliability (in terms of quality and brand image) with Maggi products. Similar value is attached to maggi pazzta.

Also, being an FMCG segment product, the prominent share in the estimation of customer value for Maggi Pazzta is marked by the direct benefits offered by the product with negligible emphasis on the service benefits. The service part is essentially attached to the expectation of quality and ensuring of regular availability at accessible retail outlets and Kirana Stores.

Essential values added by Maggi Pazzta is as follows:

Value to consumers

• Available in 4 variants: Masala Penne, Cheese Macaroni, Mushroom Penne & Tomato Twist.
• Made of suji not white flour thus nutritious.

Value to customers

• Preparation time 5 minutes.
• Maggi being a trusted brand provides quality.
• Easy availability.